Waitrose ditches the plastic wrap of some of their own brand’s canned vegetables, which is used to keep three or four cans attached for convenience. This will save an estimate of 18 tonnes of plastic annually that cannot currently be recycled.
Initially, the top four bestselling staples were prioritised for the plastic removal, which include essential Waitrose baked beans, chopped tomatoes, plum tomatoes and sweetcorn. If successful, the wrap will be removed on further canned products.
Customers will now be able to buy the same cans loose but pay the lower price for buying in bulk.
Karen Graley, Packaging Manager, Waitrose & Partners, said: “We want to remove single use plastic wherever we can. By selling the cans loose but at multibuy prices, we’ll be able to pass the cost saving on to customers – without passing on the plastic.”
Waitrose & Partners has recently started an ‘Unpacked’ test a shop in Oxford in June. In its Botley Road store more than 200 products were taken out of their packaging to test how customers react. Waitrose announced, that Unpacked will form part of the new look stores in Cheltenham, Gloucestershire and in Abingdon and Wallingford, both in Oxfordshire, from November.
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