More and more celebrities are joining #SecondHandSeptember, Oxfam’s campaign to pledge to say no to buying new clothes for 30 days and buy second-hand fashion instead. Designer Vivienne Westwood donated a handbag, Henry Holland donated some shoes, and singer Paloma Faith backs up the campaign with personal items as the London Fashion week kicked off on Friday.
Former deputy Vogue editor, Emily Sheffield, who has launched media company #ThisMuchIKnow, conceived an Instagram wardrobe challenge which encourages people to clear out their wardrobes with their friends and followers on social media, donating items to resale clothing site Vestiaire Collective, with the proceeds going to Oxfam. Designer items are on sale on Vestiaire on Sept 19.
Oxfam also organises a weekly prize draw on Social Media. Users can share their second hand finds or upcycled items during Second Hand September for a chance to prizes.
Fast Fashion: The facts
Oxfam found that 11 million garments end up in landfill in the UK every week. More than two tonnes of clothing are bought each minute in the UK. Buying one single new white cotton shirt alone produces the same emissions as driving a car for 35 miles. The textile industry produces more greenhouse gas emissions than the shipping and aviation industries combined.
On top of that, to keep prices low, throwaway fashion is made by garment workers often from the world’s poorest communities, and paid below the living wage.
With donated Oxfam fashion, the organisation tries to raise money to help the world’s poorest people access the basics in life like clean water and fights for their right to be paid a fair wage and protected against climate change.
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