23% of Brits used plant-based milk alternatives in the three months to February 2019, up from just 19% in 2018, according to Mintel research. The vegan trend is especially fuelled by young people: 33% of 16-24s opt for milk alternatives. Environmental concerns are also playing a role, with 16-24s most likely (36%) to agree that dairy farming has a negative impact on the environment.
But while milk alternatives continue to grow in popularity, they accounted for just 4% of volume sales and 8% of value sales of white milk in 2018. Their usage is different from cow’s milk. Only one quarter of plant-based milk alternatives consumers use it in cooking, compared to 42% for standard cow’s milk users. 42% of plant-based milk alternatives consumers use them in hot drinks, compared to 82% for standard cow’s milk users.
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