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Why is there a huge pig on Canary Wharf? – The Story of SOW | Greenpeace UK

There’s a #BigPig in Canary Wharf – in Hackney – in Liverpool and more!
The UK’s banks, supermarkets and government are fuelling deforestation and nature destruction. That’s why these pigs are here to highlight the UK’s industrial pork supply chain and how it’s hiding in plain sight.
SOW AR is a new augmented reality app by artist Naho Matsuda and A Drift of Us collective, developed as part of the Greenpeace project, Bad Taste.
The app was built by Luigi Honorat.
For more information on the SOW project please visit:
SOW AR app is available on IOS and Android.
Soundtrack to this film produced by Jun Bae.
Film motion graphics by Florence van Bergen.
Film produced and edited by Isabelle Povey.
Filmed by Jack Taylor Gotch and Dominic Joyce.


Written by Option

Option ist eine idealistische, völlig unabhängige und globale “social media Plattform” zu Nachhaltigkeit und Zivilgesellschaft, 2014 gegründet von Helmut Melzer. Gemeinsam zeigen wir positive Alternativen in allen Bereichen auf und unterstützen sinnvolle Innovationen und zukunftsweisende Ideen – konstruktiv-kritisch, optimistisch, am Boden der Realität. Die Option-Community widmet sich dabei ausschließlich relevanten Nachrichten und dokumentiert die wesentlichen Fortschritte unserer Gesellschaft.

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