Sonja
Reebok announced a new plant-based running shoe, that will launch in Fall 2020. The “Forever Floatride Grow” sneaker is made with Castor Beans, Algae, Eucalyptus Trees and Natural Rubber. It shows the company’s commitment to reduce the use of petroleum-based plastics.
The shoe’s midsole is built from sustainably grown castor beans. The eucalyptus tree upper is naturally biodegradable and sustainably sourced. The sockliner utilizes algae foam, which is harvested from invasive growth areas and is naturally odor resistant. The natural rubber outsole is sustainably sourced from real rubber trees, rather than the petroleum-based rubber.
“The earth is a runner’s arena, and we have a responsibility to help detox the world for the athletes who run in it,” said Matt O’Toole, Reebok Brand President. “Now, we have taken an award-winning running shoe, the Forever Floatride Energy, and reinvented it using natural materials to create what we feel is the most sustainable performance running shoe on the market.”
Image: © Reebok
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